ASSIGNMENT 2- Final work

For our final work, we need to use a multimedia to create our group's final artwork in association with our design concept and the essay we wrote as well our chosen art piece. So we decided to make a short video for it. Here it is,

ASSIGNMENT 2 - 5 combination sketches

5 combination sketch:

we took some of the examples from the 50 sketches of random word and form 5 type of new idea. This are the 5 drawing sketches.

1st drawing:

2nd Drawing:


3rd Drawing:



4th Drawing:


5th Drawing:

In the end, we chose this, the 5th drawing, as our final concept for the final artwork which is to produce a video.

ASSIGNMENT 2- 50 sketches

50 Sketches from the random word:

• Design concept: Creative multimedia has the ability to contribute a better standard of life for the society in many aspects.

• Random word: Camera

ASSIGNMENT 2- essay

Group member:

Tang Yook Meng - 1102701988 (GL)

Camille Koh Jin Ni - 1102700150

Lee Chen Yau - 1102701423

Alice Low Soo Ying - 1102701139

Leng Cheok Kuan - 1102702783

Creative Multimedia

As lots of people know, Creative Multimedia covers a wide variety of job areas. The career field included Media Innovation, Digital Media, Films & Animation, Virtual Reality and also Interface Design. Most of them is the merging of various media like audio, video, pictures, lights and content, to create a single presentation and is a widely used application in nearly each and every field today. Jobs in multimedia designing are found in the fields of animation, television and film production, advertising, interactive media and art direction. In the other hand, there is some terms needed to have a successful career in Multimedia such as creativity, innovation, artistic talent, commutations skills, and knowledge of latest software’s. Multimedia careers are always great choices for creative people. If they do have artistic talent, and they are looking for a new sort of job that challenges them to combine different types of media, Multimedia might be a great choice for them. As well as IT and educational companies corporate companies also employ many Multimedia designers. Many of them were surprise to find out that basic knowledge in Multimedia was very much needed in areas where people’s main jobs were not related to computers. For example, a Creative Multimedia student will able to shows a lawyer how to watch a video on their computer and making a well designed flyer. As a result, if everyone is having their own job, they will have more stable and convenient life and the economies will be improved.

An advance country needs people to have stable and convenient life. How people make their country become advance? Internet is one of the things that cannot miss out. Internet can communicate the whole world. For example, people can do business, study different culture, and others. Besides, people can also communicate with different country by using internet.

Nowadays technology getting improve, people can travel around the world by air-plane. Improve technology is a starting to become an advance country. Technology can give people more convenient in their live. For example, microware can cook food more easily, the old train improve to modern train make it move faster and faster, television become more quality, more clear and more convenient. Moreover, invent and innovation comes out new idea and improves product quality. To create modern equipment can help people save time and save money.

Creative Multimedia is nowadays a window for learning and entertainment. Picture and sound on television are sending message to the world. We can learn the educational stuff in the media. Example, television has different types of channels for science, geographic and religious studies. It helps us to listen or read the current taking features place all over the world. Media is transferring information to the people all over the world in seconds and tells us that what is happening. People can find out news about things that have happened on the other side of the world within few minutes from the moment of the event only by accessing the internet or by watching television. General public gets the image of another country or people through their media. More free, productive and effective media is in communicating their public's message to world, the more the nation gets pronounced.

Practically any type of information we receive can be categorized as multimedia, from television, to magazines, to web pages, to movies, multimedia is a tremendous force in both informing the public and entertaining us. Advertising is perhaps one of the biggest industry's that use multimedia to send their message to the masses. Where one type of media, let's say radio or text can be a great way to promote an item, using multimedia techniques can significantly make an item being advertised better received by the masses and in many cases with greater results. Multimedia in Education has been extremely effective in teaching individuals a wide range of subjects. The human brain learns using many senses such as sight and hearing. While a lecture can be extremely informative, a lecture that integrates pictures or video images can help an individual learn and retain information much more effectively.

Other than that, creative multimedia provides the society with the latest and update of global news. We are able to know about the events that are happening locally or internationally. News about events like concerts or festivities is easy to spread out to the public with the help of creative multimedia like commercial, flyers, or even nowadays in social networking sites. Besides that, because of the presence of creative multimedia nowadays, we are also able to be aware of the progress from other international countries so we can try to improve ours as well and have a stable economy and better quality of life.

Another thing is that we are also able to help other countries who are in need especially when face with difficulty like natural disaster and such. For example, some organizers are able to organize a donating event via online or through music and art, to help raise enough to help with the needy. Overall, creative multimedia provides us the resources which we can get our daily update news which are mostly from the radio, television as well as the internet.

The other usage in multimedia is on entertainment application. Multimedia entertainment applications aim to engage people in amazing experiences such as listening to music, enjoying videos, and playing games. One of the earliest applications of multimedia in entertainment is gaming. Multimedia games are a popular pastime and software programs available either as arcade, CD-ROMs, PS2 or online. Recently, in the modern world, computer games became very popular among the youth. Although many people think that it is unhealthy to play any multimedia games, but in moderation, medium can beneficial in many ways such as in leisure and experience, entertainment, learning, as well as improving our cognitive, logical, and managerial skills. For an example, youth improve academic during gaming. This is because, currently multimedia games had improves becoming an appliance that also gives learning experience. They play games by having fun and study in the same time and fell easier to obtain learning skill without any forcing.

These days, some of the features of multimedia such like the Media Player, Flash Player and Movie Maker become a necessary hardware in every computer. These prove the importance of watching movie and listening music are offers many benefits such as awareness, entertainment, and relaxation. By using this multimedia, a chill out and mind free was provided. According to the survey, music and movie can release stress while more and more people were suffering pressure up till now. Believe it or not, plenty families are realizing multimedia to close the relationship between their families members. It is a very import role to build the future relationships between children and the family members.

Multimedia had become a part of people's lives. Therefore, multimedia lightens our life by bringing colors to our life. We become more joyful and enjoyable.

• Design concept: Creative multimedia has the ability to contribute a better standard of life for the society in many aspects.
• Random word: Camera

ASSIGNMENT 2-mind map

Creative multimedia

benefits of creative multimedia in the society

Random words and image association

Random words are easy, simple but yet a very effective creative technique. This is also a great way to generate new ideas. Random words works by helping people to think and genarate for ideas. Random words pushes people out of their current thinking rut and make people think in new ways and create different, unique ideas.

In our daily life, we are always motivated by something, but sometimes we need chances to help us achieve our desire and we need to always grab hold of chances, but in order to do that, we need a little knowledge to know when the chance is presented in front of us or else we could can let it slip by that easily.

In random words and image association, there will always be a catalyst, and that catalyst is like a chance, it will help us get to where we want to be, but that catalyst is also not necessarily important when in our desire target.

A few examples of random words and image association:





How to use it:

• Use it to stimulate open and divergent thinking and seek creative new ideas.
• Use it to re-ignite creative thinking when you are running out of ideas.
• Use it to get people out of a rut when their thinking is still rather conventional.

-[http://creatingminds.org/tools/random_words.htm]


Exercise:
We were asked to create a scary image or object with association of an image of a cute kitten. We then need to explained what and why is it scary to us.

Kitten= furry, whiskers, tail, eyes, paw, sharp teeth

Paws= paws have sharp claw in them, claw are painful when scratched on and that can create fear.

So I've created......

A sharp claw ball!!
When people look at it they won't even dare to touch it cause of it's sharp claws popping out.

Juxtaposition

Juxtaposition literary refers to a placing or being placed in nearness or contiguity, or side to side, as a juxtaposition of words. In art, this is usually done to bring out a specific quality or creating an effect, especially when two contrasting or opposing elements are used . It is also to make a clear view of the differences and similarity of the object.

Here's a few example of what juxtaposition is...





sources: wikipedia.com, drawsketch.about.com, google images.

CLASS EXERCISE
We did a little word play exercise which I find to be quite fun n creative.The first thing we need to do is choose 3 numbers from 1-100 and write them down. We are then given a list of words with numbers beside them. The next step is to match the words' number with the numbers you chosen and write down the words.

1.Flower

2.Lightning
3.Ice
4.Light
5.Fire
6.Duck
7.Dog
8.Oil
9.Leave
0.Fly
-------------
0.Head
9.Rain
8.Wood
7.Tree
6.Spider
5.Root
4.Mountain
3.Wind
2.Rock
1.Water

The number I've chosen are 29, 70, and 35.
So the words are:
1) 29- Lightning, Rain
2) 70- Dog, Head
3) 35- Ice, Root

Next, our lecturer told us to form a sentence using those words that have been chosen.

1) My little sister is scare of the lightning when it rain.
2) That silly dog just hit it's head on the lamp post.
3) I like to drink my ice lemon tea with some ginseng root.

Then we were asked to draw out the sentences we just wrote.


After that, we were then asked again to this time, combine the two words and draw its exact meaning.


For the next exercise, we were asked to choose two animal and combine them together to form a species that is quite impossible to survive. And it had to be part head/part tail. Here's mine~

Tadaa~ it's a chickifish( chicken+fish)!!

Exercise 3:

1. Create a passage / writing that describe the concept of "love" , chili as metaphor.

• Love is like a chili. It can spice up our lives like a chili can with our taste buds. Some may find it too hard to handle while others love the tantalizing feeling it gives.

Life and Candle

• Life is like a candle. Slowly getting shorter and shorter as time passes by. It is also fragile, a little wind just mind blow the life away so appreciate before its too late.

Pain and Ice-cream

• Pain is when you bite onto an ice-cream, and a sudden sharpness just pierced through you,so hurtful that it is unbearable.