Sunday, October 24, 2010

Creativity what??!

In this week of creative studies, we got down to the very basics. What is creativity? Well actually there is no exact or correct answer to that because it various from people to people. For me, creativity is when you use a new or imaginative idea to take something familiar and turning it into something fresh and out of the ordinary.

Creativity actually could translate into two form, which is innovation and invention.

> Invention : An invention is a new composition, device, or process. (source: Wikipedia)

>Innovation : The process that renews something that exists and not, as is commonly assumed, the introduction of something new. (source: Wikipedia)

Invention is like how Thomas Edison created the light bulb

While innovation is like taking the light bulb and trying to create something new out of it.

On another note, we got so used to doing our daily routines everyday that our 'thinking juices' is slowly becoming inactive...why?? Well, because our brain is not really thinking, it is just finding familiar information located in our brain 'storage file', for example if I ask you 'Name one soft drink' and I'm sure the first name you can think of is Coca-cola, am I right?

Apparently our brain has been set to think in a certain way because of the majority mind set of the society. Therefore, in order to become a really creative person, you need to think outside of the box, different from the ordinary, cause I'm sure if you can bring out your inner creativeness, you will definitely stand out among the rest.

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